Takeaways
- Black Friday sales increased by 3.4% year over year, exceeding forecasts.
- The holiday shopping season is now more experiential and omnichannel.
- Retailers that enhance customer experience see better outcomes.
- Consumers are shopping more intentionally this year, focusing on value.
- Gen Z shoppers prefer physical stores over online shopping.
- Malls are becoming social hubs for friends and family gatherings.
- Execution in stores like Home Depot and Lowe's was impressive.
- Target's marketing strategies, like the Taylor Swift book, were effective.
- Weather conditions will impact shopping behavior this season.
- The holiday season is expected to be strong despite fewer shopping days.
Chapters
00:00 This Week in Research, Highlighting Selected Retail Trends and Holiday Insights
02:54 Black Friday Performance and Trends
06:11 In-Store Experiences and Observations
09:06 Consumer Behavior and Mall Dynamics
11:59 Key Takeaways and Future Outlook
Read more on Black Friday from Coresight Research.
