Today for the first time, and probably last time ever, I’m interviewing my dad, Jon Alexander, on his secret to success in marketing – how he went from living in a small town of less than 2,000 people with no advantages to building one of the most successful direct marketing businesses ever on the planet.
Timestamps:
00:00 Introduction
01:40 The Value of Listening to Billionaires
02:52 The Goal of the Podcast
03:48 John Alexander's Marketing Journey
05:23 Discovering Direct Response Marketing
07:35 Early Marketing Experiments
12:50 Starting a Landscaping Business
15:14 Joining the Navy and Life After Service
16:42 A Path Out of Town: Enlisting in the Military
16:54 Lessons from Nuke School
20:27 Transitioning to Real Estate
25:17 Navigating the Real Estate Boom and Bust
27:52 Lessons in Marketing and Entrepreneurship
29:38 Conclusion and Next Episode Tease
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