What you'll hear about...
THE BEHIND-THE-SCENES BREAKDOWN: A Personal Take
- Overview:
- 97 ppl started the application
- 23 applications
- 8 participants
- Over $44,000
- My first launch.
- I can run 3 launches for clients at a time … so I knew what to do
- But I actually got to deal with the EMOTIONS of a launch
- Questioning my audience & audience size
THE MAGIC:
THE STRATEGIC:
- I like to make it very easy for myself to win
- Easy goals
- Timing…
- 1 webinar then added 2 more - wish I had planned that from the beginning
- WEALTH training
- WEALTH marketplace
- THRILL
- Daily IG Stories then went to IG Lives
- Offered strategy sessions for first few ppl that joined
- Intentionally priced lower than I know it’s value is - will increase the price next time - easier to sell & rewarding ppl willing to join the brand new program
- I’m in a mastermind so I had people to talk to about strategy
- Building audience since August
- Batched a bunch of Pod interviews
- Planned relevant pod episodes
- FB ads
- Bonus incentives for team
NEXT TIME:
- Next time I’ll condense the launch window — was selling for a month. It just felt like a marathon.
- Maybe not bc it took me a while to hit stride
- Extended from 3 mo program to 6 mo program from what I was hearing in calls
- Plan on webinars
- Wouldn’t offer 2-hour strategy calls next time
- IG stories - IG Lives
- 23 applications - 8 ppl in the program
- Lots of beginning applicants weren’t good fits
- 2 of the ppl who joined never submitted an application
THE “NOT IDEAL”:
- Plant dieta
- No coffee
- Also signed a client & upgraded another one so my schedule was pretty packed
THE NUMBERS:
- Day by day when people joined
- Started promoting pretty much February 1st.
- Feb 10 - 1 buyer
- Feb 25 - 1 more
- Feb 26 - 2 more
- Feb 27 - 1 more
- March 4 - 1 more
- March 5 - 1 more
- March 7 - 1 more
- 8 Buyers in all
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Episode Notes:
This episode is a little different, no coffee, no script, but all the juiciness you would expect from Business as a Magical Practice. Sam goes into allll the things she did strategically & magically to support hitting her goal!
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