- What makes up Programmatic audio (01:37)
- How is it different than a traditional radio buy (02:21)
- Podcasts - a special snowflake (03:22)
- Examples within the world we live (04:47)
- Positives of advertising on a podcast (06:01)
- Downsides to advertising on a podcast (09:06)
- A peak inside podcast targeting and purchase options (10:12)
- Positives of Programmatic audio (14:41)
- Why you may not want to use Programmatic audio (22:04)
- Final thoughts! (25:23)
New to Programmatic? Check out our primer episode
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