- The big question - is your business a good fit for advertising on Facebook? (03:00)
- Prospective on the B2B marketing funnel (06:04)
- Don’t forget the creative (08:49)
- What does using Facebook correctly look like? (10:44)
- Audience retargeting (12:44)
- Lookalike audiences (15:20)
- Website visitors retargeting (17:00)
- The LinkedIn hack (18:11)
- Interest-based targeting (20:30)
- The Pros & Cons (22:34)
