- Phasing out broad match modified (BMM) keywords (1:17)
- Google’s example of how things will change(2:24)
- The origination of BMM (4:12)
- Why they are phasing it out (8:21)
- What it means for advertisers (9:49)
- What you should do about it (12:35)
- Is Google being evil? (15:35)
