- Anna’s background and introduction to PPC (1:13)
- What keeps her interested (2:55)
- How audience-based targeting will evolve in the industry (4:24)
- Her personal approach to paid media (6:44)
- Setting expectations with clients on ROI (8:13)
- Some insights based on her expertise in eCommerce and social media (9:19)
- Her favorite channels to work with (11:23)
- Her favorite aspect of Granular culture(12:53)
