What you’ll learn in this episode of Getting Granular:
- Chris' story of how we started his career in marketing
- How Chris fell into PPC and paid digital media
- What makes him love PPC and what keeps him interested in the field
- How early failures can turn into career guiding lessons
- How Chris sees the future of PPC and what the newest trends will be
- Chris' approach to reporting ROI and analytics to clients
- Chris' thoughts on onboarding new clients and improving established accounts
- What makes up a good B2B strategy
- What brought Chris to Granular and what he likes the most about Granular
