- How Jordon started Granular (1:11)
- Why he got interested in PPC (12:58)
- What the landscape was when he started (17:28)
- Thoughts on automation (20:05)
- Changes to the landscape since he started (22:22)
- Prediction on future changes in PPC (25:51)
- Is the end of the keyword near? (30:34)
- His personal approach to account management (35:05)
- Success with new platforms and rolling them out to clients (38:20)
- Inspiration for the culture at Granular (42:56)
