- Discuss Justin’s path to paid search (1:31)
- How his career journey impacted his PPC approach (7:47)
- What the PPC landscape looked like at the beginning of his career (10:24)
- His opinion on the future of the paid media (14:42)
- His personal approach to client relationship (19:36)
- The importance of using relevant data to make informed decisions (21:12)
- Insights on franchise level business and their unique challenges (26:52)
