What you’ll learn in this episode of Getting Granular:
• MacKenzie’s background and how she started learning PPC
• Why MacKenzie likes working in the PPC space and what keeps her motived
• MacKenzie’s outlook on how paid digital media has progressed overtime
• The future of paid digital media and how privacy policy can impact paid media
• MacKenzie’s approach to balancing brand campaigns and shopping campaigns
• How analytics and reporting factor in to building PPC accounts
• Her specializations or unique skills in regards to managing paid media accounts
• Unique challenges of marketing in the health care space
• Facebook ads and the importance of remarketing strategies
• What brought MacKenzie to Granular and her favorite aspects of working at Granular
