4 Things Foodie Startups Need to Know

Description

You might have an incredible food product idea, complete with a compelling brand story and an ‘in’ with a big retailer. But unfortunately, the reality of the UK food industry means that even then, you’re not guaranteed to become the Next Big Thing in Food. So on this episode of the Oh For Food’s Sake podcast, we’re sharing the four things you need to know to run a successful food startup.

In this episode, we dive into everything that Lucy wishes she’d known before launching her food brand Pudology. You’ll hear about all the extra expenses that you might not have factored into your budget and what kind of marketing actually works for foodie startups. There’s also a healthy serving of advice on how to brand your products and which tasks you need to outsource ASAP. Stay tuned for exciting news about our upcoming course on the Stage-Gate process that’ll help your food startup to develop and launch brand new products!

This episode is packed with insights that any food startup is bound to need to hear. If you have connections with any new food brands in your network, make sure to share this episode with them! You can also help to spread the word about the Oh For Food’s Sake podcast by leaving us a rating and review.

Timestamps

[1:20] Today’s topic: What foodie startups need to know

[3:11] Getting on top of your costs

[4:51] Marketing, promotions, messaging: The additional costs you need to factor in

[9:57] Avoid advertising!

[13:56] So what kind of marketing actually works?

[15:26] Why you need a good design agency

[19:55] The magic of outsourcing

[23:27] What kind of tasks can you outsource?

[27:02] The best bit about the food industry

[28:08] It’s fast-paced, it’s competitive and it’s hard but it’s possible

[29:47] Our exciting new course and how it’ll help you to develop new products!