Stakeholders can make or break a food product launch and if they break it, it can very much feel like it’s your fault. On this episode of the Oh For Food’s Sake Podcast, we’re giving five key steps to manage stakeholders in your project so you can keep everyone in the loop, nip problems in the bud and get your product on the shelves.
We list out the five steps of stakeholder management and how you can nail each step to make your launch a success. You’ll find out how to map out the ‘interest and influence’ quadrant and hear clear examples of what good communication sounds like (along with examples of bad communication habits that we used to have!). We also dive into the power of tapping into the personal motivations of your stakeholders, which is a stage that a lot of stakeholder management guidelines skip over.
If you’d like advice on instilling good communication habits into your team, get in touch with Amy via Instagram or LinkedIn and subscribe to the Oh For Food’s Sake Podcast for more tips on new product development and more.
Timestamps
[0:45] This week’s topic: Five simple steps to manage stakeholders in your food development project
[1:54] Managing your stakeholders can help you to mitigate disaster
[2:58] It’s all about making a plan
[3:53] Stage #1: Map out who your key stakeholders are
[5:42] Bring people along with you on the journey
[6:45] Stage #2: Suss out the ‘interest and influence’ levels amongst your stakeholders
[10:10] Stage #3: What makes your stakeholders tick?
[12:12] Weighing up your best means of communication
[14:25] Stage #4: What assertive, effective communication looks like
[19:07] Stage #5: Keeping track of progress
[21:38] Feel free to learn from our mistakes!
[22:03] A handy recap of the five stages
Links and Resources
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If you would like further support with myself, Amy for food industry coaching and facilitation find me here on instagram or LinkedIn
For food industry Consulting from Lucy you can find her here on instagram or LinkedIn
See you next time!