Insights on Food Entrepreneurship and Evolving with Jason Gibb

Description

In this episode, we are thrilled to have Jason Gibb joining us to discuss the art and challenges of repositioning and rebranding in the food industry. Jason's expertise shines as he recounts lessons learned during the rebranding of a plant-based product that initially failed to resonate with consumers due to complex messaging.

The conversation circles the importance of consumer feedback, adaptability, and the perils of taking criticism personally, a hurdle Jason experienced in his past ventures. He illustrates the delicate act of juggling stubbornness and openness as necessary traits for successful entrepreneurship, shedding light on the strategic timing of consumer research versus real-world product launches.

Jason recounts his transition from a science and TV production career into founding an olive oil business with his partner, emphasising their focus on storytelling and collaboration within the community. This passion for community support led to the creation of Bread and Jam, an entity offering many resources to burgeoning food entrepreneurs.

If you want to be involved in the next recording session with us, you can reserve your place HERE – it’s a lovely session to network, ask questions and talk about the food industry!

Timestamps:

- 00:02:20 – Introduction of Jason Gibb and topic of product rebranding

- 00:05:10 – The importance of consumer research and adaptability

- 00:16:45 – Challenges of timing in research and product launches

- 00:25:30 – Discussion of Bread and Jam community

- 00:38:00 – Jason's background and transition into the food industry

- 00:51:15 – Jason's invitation to the Christmas party and hosts' scheduling dilemma

- 01:04:40 – Contact information for Jason Gibb and call to connect

- 01:15:20 – Thoughts on vegetable consumption and wrap-up

Links and Resources:

Jason’s Website: https://www.breadandjamfest.com/

Jason’ on LinkedIn: https://www.linkedin.com/in/jasonotgibb/