On this episode of the Oh For Food’s Sake podcast, we chat with recent graduate and food industry trends expert Martha Wood from Ulrick & Short. If you’re interested in anything from finding a job in the food industry to forecasting food ingredient trends to why ingredients are a great place for you to start your food career, this episode is for you!
Martha tells us about her career journey from taking Food Tech at school to studying food marketing management at Sheffield Hallam University. We then get onto her work at Ulrick & Short spotting food trends and creating marketing content. Listen out for our really interesting discussion on the relationship between a food company and their ingredients supplier, where Martha details the support you get from working with Ulrick & Short. We also get a sneak peek at Ulrick & Short’s upcoming webinar on ingredients that can replace eggs in a range of different food products and Martha shares her advice for undergraduates and recent graduates looking to get a start in the food industry.
We’re always so delighted to talk to passionate people from across the food industry! You can hear more of our interviews and food industry insights by subscribing to the Oh For Food’s Sake podcast. If you’d like to show your support for the podcast, you can also drop us a rating and review.
Timestamps
[1:40] Welcome to the podcast, Martha!
[2:33] Martha tells us about the origins of her passion for food
[5:21] How Martha got her job at Ulrick & Short
[7:04] How a placement year can help you get a start in the food industry
[12:51] Trends and content creation: Martha’s role at Ulrick & Short
[15:37] “No hierarchy in the business”
[18:40] You can get support for your food product ingredients!
[21:25] Why you need a really good relationship with your suppliers
[24:54] Why it’s great to start out your food career with an ingredients company
[28:42] “Take every opportunity”: Martha’s advice for undergraduates
[31:15] So what’s next for Ulrick & Short?
[34:45] Development and application: How Ulrick & Short look at food trends
[37:53] How to get in touch with Martha and Ulrick & Short
Links and Resources
Sign up for Ulrick & Short’s egg replacement webinar
Email: martha@ulrickandshort.com
Find out more about this episode’s sponsor, Ulrick & Short, here:
Email: enquiries@ulrickandshort.com
You can follow us here on instagram
If you would like further support with myself, Amy for food industry coaching and facilitation find me here on instagram or LinkedIn
For food industry Consulting from Lucy you can find her here on instagram or LinkedIn
See you next time!