Canadian copywriter Joel Klettke is focused on results. When it works for his clients it's working for him.
This chat has a crazy amount of useful freelance tips in it as Joel shares thoughts on using a personal name vs a company one, what makes his freelance site stand out, how he came to be a TEDx speaker, networking, growing the business... and all of this whilst being the best looking man in the world.
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Here’s some of the key takeaway points:
Network before you go freelance: it’s much harder to make connections when you’re hungry for work, trying to survive; do it when you’re safely employed
The only reason Joel shares his ‘minimum project cost’ on his site is to prevent people contacting him, not to encourage them
If you look cheap, you’ll get cheap clients, you'll get cheap work
You may dream of working with big companies, but actually profitable mid-size companies have good budgets but with far less red tape
When you have a personal name to your business you feel very small, when you have company name it gives you a brand, a persona, the ability to scale over time
“As soon as you figure what you love and what’s profitable and where those two things intersect, stop doing everything else"
Joel likes to do work that can be traced back to a tangible outcomes, prove results
If you want a client to measure results, help them - show them the tools with which to do it
Joel now has a prerequisite: if he can’t use a client in a case study then he doesn’t want to work with them
Share your ‘process’, your workflow on your site so clients know how you work; you look like a pro and it answers plenty of questions
Working with clients overseas? Joel (in Canada) bills in US Dollars using Stripe, to a UDS bank account - he can then withdraw when the exchange rate is best
You’ve got to be good at taking care of your finances; no one else is going to do it for you
Have confidence in yourself: your clients are not doing you a favour, you’re doing them a favour by taking them on
More from Joel Klettke
Joel's TEDx Talk - The Best Looking Man In The World (video)
Useful Links
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