Having started out as a freelance motion designer, creating videos in the San Francisco Bay area, Adrian realised all the things he didn't like about the industry and set out to create a studio of his own that would change that. Putting people and process at the heart of his team's creations.
From there he sought 'passive income', building digital products - Adrian thinks every freelancer should think about doing the same.
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Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
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Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
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