Photographer Casey Gutteridge doesn't just take pictures, he takes every opportunity to build his connections and that builds his business. This time, Steve Folland discovers how a local newspaper snapper ends up with leading entreprenneurs and even royalty in the frame. Plus, how Casey always goes the extra mile to keep the customer satisfied and is using social media to help build buzz for his clients and bring in new ones.
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Here’s some of the key takeaway points:
‘People remember people’ - all of Casey’s work has come from referrals
Help people out along the way and it will come back around
Casey worked for free for a lot of charities to both expand his portfolio (trying new techniques out) and has found a lot of charity
people have moved on to bigger charities and events often have powerful business people at them
Casey uses the CamCard app to keep and track business cards easily
If your financial/admin work is eating into time you could be working, outsource it
If (like Casey) you have a lot of expenses, don’t put it off - deal with it on a weekly basis, don’t let them pile up
Don’t be afraid to try things - if it doesn’t work, how you can you make it work?
Customer service is really important - under promise, over deliver - how can you go that extra mile?
Casey uses social media to grow his business daily by encouraging the client that he’s working for to tweet/retweet
More from Casey
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