If you want to understand just how quickly consumer needs are evolving, look no further than the beauty category. In this research-led episode of Impact Makers, Andrew and Caitlin draw on insights from 2,500 beauty-forward consumers across nine global markets to explore a powerful shift taking place beneath the noise of social media trends and viral product launches. Beauty is moving beyond surface-level aesthetics toward resilience, regulation, and everyday emotional support. From microbiome skincare and neuro-beauty to climate-adaptive formulas and mood-boosting sensory rituals, the episode unpacks how products are being reimagined to help people cope better, not just look better. Featuring Marie Drago, Founder of Gallinée and an early pioneer of microbiome science in skincare, alongside nano creator Caitlin Costello on the future of trust, inclusivity, and AI in beauty, this episode offers a front-row seat to how cultural, emotional, and physical needs are reshaping the future of brands. In a world that feels overwhelming, beauty is being asked to do something deeper, to help us feel steady again.
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