In this episode of Awkward Insurance host, Dustyne Bryant, speaks with 2020 Outstanding CSR of the Year, Judy Vaughn, about the misinformation that insurance professionals battle daily. Account managers and agents often receive emotionally charged calls or urgent messages from clients about something they read on social media, heard on the news, or talked with their neighbor about. Misinformation is as contagious as a cold. What should be done when misinformed clients rely on us for a cure for what ails them?
Trust is hard to come by in the insurance industry. Maintaining client trust is an uphill battle made especially difficulty by the millions of unchecked online sources available for “researching” their insurance symptoms. How do we keep clients from getting sucked into diagnosing their insurance aliments? Tune in to learn how you can help them overcome their fears and reinforce their trust in you.
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