Find a podcast niche and stick to it.
With so many cannabis podcasts it's hard for an 'All Things Cannabis' podcast format to get noticed. By narrowing the scope of her podcast, Shayda Torabi has established a loyal following among Cannabis Marketers. As the host of the To Be Blunt podcast she tells Dan Humiston that the reason why she works hard to tie every conversation back to marketing and branding is to stay true to her audience.
