What do bubble-tea pop-ups and free iPhones have to do with one of Canada’s fastest-growing fintech apps? In this episode of Let’s Talk Ads, Admiral Media CEO Andre Kempe sits down with Natasha Saviuk, the Growth Director who helped Wealthsimple 10× assets under management by turning bold brand moments into viral acquisition loops.
🎧 Press play to learn:
Timestamps:
00:01:17 - 00:02:36
Natasha’s Role & WealthSimple’s Mission
00:02:37 - 00:07:15
Incentives as a Growth Strategy
00:07:16 - 00:11:37
Why Incentives Work for High-Net-Worth Users
00:11:38 - 00:14:40
Building Winning Incentive Campaigns
00:14:41 - 00:20:31
Impact on Paid Social & CAC
00:20:32 - 00:27:26
Neuroscience → Marketing: Natasha’s Career Path
00:27:27 - 00:33:26
Memorable Failures & Lessons
00:33:27 - 00:42:15
Scaling Growth via Campus & Referral Tactics
00:42:16 - 00:49:01
Team Structure & Cross-Functional Growth
00:49:02 - 00:50:18
Closing Remarks
Connect & Subscribe
• Looking for a Full Funnel Digital Marketing Agency, specialized in mobile growth? Contact Admiral Media
• Follow Natasha on LinkedIn: https://www.linkedin.com/in/natasha-saviuk/
• Got growth questions? Ping Andre on LinkedIn: https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/
• Never miss an episode—hit ★ Follow on Spotify and drop us a rating!
🔗 Resources & Links •
Admiral Media – award-winning performance agency
👉 https://admiral.media •
Follow Andre Kempe on LinkedIn
👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/
• Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads”
• Official Let's Talk Ads website: https://letstalkads.io/
