In this episode, Dan Johnson speaks with Mike Tussey from Nomad Outdoors about the brand's evolution, challenges faced during the COVID-19 pandemic, and their strategy for rebranding and expanding into lifestyle apparel. They discuss the importance of camouflage patterns, product innovation, and the future trajectory of Nomad as they aim to cater to a broader demographic of outdoor enthusiasts.
takeaways
- Nomad Outdoors was relaunched to revive its brand after challenges during COVID-19.
- The brand focuses on creating both hunting and lifestyle apparel.
- Nomad has an exclusivity agreement with Mossy Oak for camouflage patterns.
- The company aims to cater to a wider demographic, including lifestyle clothing.
- Product innovation is key, with a focus on technical features and comfort.
- Nomad is expanding its product line to include vintage patterns and modern designs.
- The brand is actively engaging with retailers to regain shelf space.
- Quality control is maintained through sourcing trips and sample testing.
- The future product trajectory is planned out to 2028 with new ideas.
- Nomad is committed to creating a heritage for whitetail and turkey hunters.
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