Three Things You’ll Learn:
How to uncover the emotional core of any brand—even the “boring” ones
Andrew breaks down his method for extracting compelling stories, even from everyday products or clients who think they “don’t have a brand.” Whether it’s a toothbrush or a trade service, there’s always a human angle to connect with—and that’s where great branding starts.
Why trust is the new currency in marketing (and how to earn it)
From political campaigns to product reviews, Andrew explains how today’s consumers are more skeptical and more influenced than ever before. You’ll learn how to build long-term credibility by showing up authentically, especially in an era where influencer marketing and AI are reshaping how we interact with brands.
The surprising power of storytelling in the age of AI
Even as technology advances, the art of good storytelling hasn’t changed. Andrew shares why creativity, emotional intelligence, and lived experience still outperform automation—and how AI should be seen as a tool, not a replacement, for the real magic that comes from human connection.
