Three Things We Learned from Christine:
The Power of Brand in B2B is Underestimated
Long-term brand building is essential for sustainable growth—especially when targeting people who don’t yet know you. Christine emphasized that performance marketing has its limits, and brand is the only way to unlock fresh demand.
Marketing to Marketers Requires a Higher Bar for Creativity
When your audience is full of marketers, campaigns need to be smart, witty, and impeccably executed. Christine shared examples of how her team used out-of-home media to create the illusion of omnipresence at major industry events—and it worked.
LinkedIn is Evolving—and So Should We
The platform has shifted from buttoned-up professionalism to a space for authentic, engaging content. Christine explained how marketers can use company voices and personal brands together to tell richer, more relatable stories.
