Here are three things you’ll learn in this episode:
1. The Power of Helpful and Humanized Content: Todd learned the value of creating simple, helpful, and humanized content while casually recording cooking videos with a flip camera. He discovered that such content, optimized for search engines, could attract a broad audience and rank highly on Google for common recipe searches. This early experience taught them that creating useful and accessible content without over-complicating it could have a significant online impact.
2. Leveraging Consistent Content Creation for Growth: After losing clients during Hurricane Sandy, Todd doubled down on their marketing strategies by consistently producing and sharing valuable content. Over five weeks, they published 50 blog posts, answered questions on social media, and built an audience by providing helpful information. This approach helped them grow from local freelancing to national recognition, gaining opportunities to speak at business schools and media features.
3. Client Fit and Staff Well-being: It's crucial to align with clients that match your values and approach. Taking care of your team is a priority, as happy and engaged staff will deliver better results. If a client or team member is not a good fit, it's essential to make changes to maintain a positive work environment.
About Todd Giannattasio and Tresnic Media:
- Website: https://tresnicmedia.com/
- LinkedIn: https://www.linkedin.com/in/toddgiannattasio/
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