Here are three things you’ll learn in this episode:
✔️ What is a challenger brand, and how does it differ from small businesses or startups?
✔️ The scientific approach to understanding what makes your brand truly different.
✔️ Why going head-to-head with bigger brands is a losing strategy—and what to do instead.
About John and Gumas:
- Website: https://gumas.com/
- Linked: https://www.linkedin.com/in/john-gumas-08046/
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