Summit Series 12: Niurka Castaneda - Design Thinking

Description

About Niurka Castaneda: Niurka grew up in Cuba and came from a family of entrepreneurs and artists. Her grandfather was a poet, and her parents were Cuban entrepreneurs.

Niurka felt the call to serve her new home and so a year after arriving in the US, she joined the Army, to serve this great country. The military offered her many new experiences and she learned skills like resilience, flexibility, self-motivation, determination, self-discipline, goal setting, and risk tolerance. It was only natural to transition from the military to become an entrepreneur.

In this episode, Chabidaye and Niurka discuss:

Entrepreneurship and innovation
Definition of entrepreneurship
How entrepreneurs prioritize and pursue many ideas
Tools for entrepreneurs to document their ideas

Key Takeaways:

Use an affinity map to write down your ideas
Organize ideas on post-it notes into three topics
Start with the idea that takes fewer resources and is fastest to implement
Entrepreneurs should have a business journal to write down their ideas
The biggest enemy of an entrepreneur is not time or money, it’s how to stand out from everybody else

"When you step out of the box, step outside your industry and look across at what other industries are doing." — Niurka Castaneda

Connect with Niurka Castaneda:

Twitter: https://www.instagram.com/niurkaautvhost

Facebook: https://www.facebook.com/1019983647

Instagram: https://www.instagram.com/niurkaautvhost

Website: Https://www.niurkacastaneda.com

YouTube: https://www.youtube.com/channel/UC4rMxKEdvSIXfZkFEVfz7rQ

LinkedIn: https://www.linkedin.com/in/niurkacastaneda/

CONNECT WITH CHABIDAYE:

Facebook: https://www.facebook.com/chabidaye.ramnath.3

Instagram: https://www.instagram.com/leadandlift/

Website: https://leadandlift.com/

LinkedIn: https://www.linkedin.com/in/chabidayejaglalramnath/