2:00 What change is Ken leading at Grovemade?
3:30 The secret of why Grovemade's homepage is so engaging
6:30 Living the company culture and how it has evolved
8:30 The importance of transparency, a tough lesson learned
10:30 The pillars of Grovemade's culture
12:00 How they created a psychologically safe company culture
14:30 The journey from iPhone cases to furniture for your desktop and how a hit product almost cratered the business
18:30 Going against the market and everyone's advice to expand their product line
20:00 Building a great product wasn't enough
21:30 How they determine which products to create and sell
23:15 "a 2,000 mile road trip to visit customers turned into something I couldn't have imagined."
24:30 Connecting the rest of the team to their customers - thank you cards
28:15 Advice for anyone beginning a similar journey
Links
Grovemade on the web
Learn more about Ken via LinkedIn
Credits
Music by Isaac Chambers - 'Change'
