Lauren Gaggioli
In this podcast we have a marvelous chat with Lauren Gaggioli, a solopreneur and digital marketing expert. Lauren delves into the intricacies of content creation and the time it takes to craft valuable content. She emphasizes the importance of quality over quantity, highlighting that her own journey in honing her craft has spanned over a decade.
Lauren also underscores the need for thorough research to back your content, avoiding the "spaghetti at the walls" approach. While she's able to produce content quickly on some days, she acknowledges that creative flow can vary. Lauren's advice is to start moving in the direction of quality content creation, acknowledging that everyone's pace is different.
Additionally, Lauren shares a recent success story with a blog post that took several months to gain traction on Google. She explains her layered approach to content marketing, starting with the blog post, then strategically adding elements like YouTube videos and social media promotion as the content gains momentum.
For Lauren, everything begins with keyword research and crafting a well-optimized blog post. She illustrates how nurturing content over time can lead to increased organic search traffic. This insightful discussion offers practical tips on content creation, research, and SEO strategies that can benefit both solopreneurs and businesses with teams alike.
For more about Lauren and her offerings please visit:
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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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