Listen

Description

Join us in a fascinating conversation with Carlos Alvarenga, an independent communications researcher, writer, coach, and PhD candidate. Carlos shares insights on the power and techniques of persuasion, storytelling, and their applications in business and personal narratives. He delves into his book 'The Rules of Persuasion' and discusses his upcoming works 'The Long Eclipse' and 'The Trauma Boundary'. Highlighting real-world examples from advertising to political campaigns, Carlos explains the periodic table of persuasion elements and the importance of character, argument, and emotion. Don't miss this episode filled with valuable knowledge and engaging stories.

https://carlosalvarenga.substack.com/p/ryuichi-sakamoto-music-minus-one

https://carlosalvarenga.com

https://youtu.be/j9MGStjpwk0

Connect with me on:

All my links

Become a guest

Sign up for Riverside

Get Descript

#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.