We chat with Andriy Boychuk, CEO of Flowium Marketing, a leading company in the email marketing industry. They discuss Andriy's transition from selling mobile homes to building successful 'non-sexy' businesses. Andriy gives insights on how Flowium started and how it uses email marketing for client retention. He touches on important concepts like customer lifetime value and the role of triggered email automation in customer journeys. Additionally, Andriy talks about his partnership with Klaviyo, a young company focused on email marketing solutions, and their mutual growth and benefits. He also shares about his guide for Black Friday email marketing, his hiking experience on Mount Kilimanjaro, and his Ukrainian heritage.
https://flowium.com/lp/holiday/
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0:00 Andriy Boychuk
00:01 Introduction
00:16 Meet Andriy Boychuk, CEO of Flowium Marketing
00:58 The Journey to Email Marketing
02:51 Understanding the Customer Journey
03:43 The Importance of Email Marketing
05:43 The Power of Retention and Customer Lifetime Value
09:13 The Magic of Email Automation
14:07 The Value of Partnerships in Email Marketing
18:32 From Mobile Homes to Email Marketing
20:54 Overcoming Challenges: The Mount Kilimanjaro Experience
22:30 Conclusion: Where to Find More About Flowium
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#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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