Agencies generally rule the music industry with music agents as the front liners. Today, Tara Joseph interviews top music agent at United Talent Agency (UTA), Heulwen Keyte. She unpacks to us the process of becoming an agent, what one does, and what are its differences with a manager. As with any profession, relationship is key to growth and success. Heulwen notes that in making new clients, networking, socializing, and building relationships are paramount. As a woman in a male-dominated industry, she proves to us that with perseverance, experience, skill, and the right amount of support, there is no stopping her in finding the next superstar.
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