00:00 – Intro
02:30 – From selling attention to building relationships
Sports has always monetised eyeballs. But what happens when attention alone isn’t enough?
06:00 – Why loyalty in sport feels underdeveloped
How a category built on fandom often lacks a proper, year-round engagement layer.
09:00 – What modern loyalty could look like
Moving beyond one-off promotions to something that runs 24/7, 365.
12:00 – Making it simple for fans
Why any new technology or system has to feel easy for consumers to use - and where blockchain failed to start with
15:00 – Why “cool” ideas using blockchain aren't enough anymore
How teams are getting more strategic in their use of blockchain to drive revenue, efficiency and engagement.
18:30 – How Starbucks & airlines do loyalty
What sport can learn from preloaded value, points and rewards models that already work in consumer & travel
22:00 – The Cleveland Cavaliers case study
How the Cavs approached loyalty — and what the physical and digital experience looks like for fans.
26:00 – From passive watching to active participation
How predictions, rewards, and experiences are giving fans a reason to engage beyond game day.
30:00 – Why sponsors care about this shift
The move from impressions to measurable participation and attribution, and the commercial value of those metrics.
34:00 – Owning the fan relationship
Why long-term value comes from having a direct connection — and how to rebuild that relationship.
37:30 – What's the commercial potential of loyalty programs?
The timeline towards loyalty becoming a core revenue line for most sports properties
40:00 – Final thoughts & wrap up
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