Fazeena says, “You can tell when someone is doing something because it’s “the thing to do” vs because it’s who they are.” She's not wrong.
We spend some time diving into the difference between being responsive as opposed to reactive, having a holistic approach to COMMUNICATION, and how to not create harm.
We also break down some real-world examples like, for instance, Ben & Jerry's response to the Black Lives Matter movement. And, why they -- deservedly -- were so applauded for that.
Fazeena often tells her clients, “Let’s dig into what you’re saying and where you really stand on that because if there is misalignment people are going to figure it out. And, then, you have reputational risk.”
We, as humans, have the biological ability to sniff out authenticity. We can tell when someone is telling us what they think we want to hear, instead of what they actually believe at their core. How that translates into your leadership and communication really matters, especially today.
-----
To learn more about Fazeena Haniff you can find her online at https://www.theconsciouscommunicator.ca/. She is also on LinkedIn (https://ca.linkedin.com/in/fazeenahaniff), Facebook (https://www.facebook.com/CommsCoach/), and Instagram (@TheConsciousCommunicator).
