Over the past few months, there’s been a lot of talk about A2P 10DLC. However, not a lot of people know what A2P 10DLC is, what it stands for, or what it means for their business.
A2P 10DLC refers to a system that allows US businesses to send Application-to-Person messages to their customers via standard, 10-digit-long phone numbers.
Starting this year, all of the major service carriers in the country will require businesses that send texts to their customers to be registered in a national registry. Businesses that fail to comply - no matter their size - will see their messages end up in spam folders of their customers.
As you might expect, it comes at a cost.
You might be wondering, why do you need to pay additionally for text messages when you’re already paying for a communication platform? Well, that's what we're going to discuss today.
If you’re using a communication platform, you definitely need to know about A2P10DLC, and you need to listen to this week’s episode.
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