Will Ahmed is the founder & CEO of WHOOP, a human performance company that collects and provides physiological data 24/7 to optimize how you train, recover, and sleep.
WHOOP was founded in 2011, they have raised about $400 million, and the business is currently valued at roughly $4 billion.
We discuss:
• Whoop's founding story
• The tradeoffs between distribution vs. product
• Working with LeBron James & Michael Phelps
• The biggest takeaway's from WHOOP's data
• Transitioning to a subscription model
• The benefits of meditation
Enjoy!
