Focus Your Attention on One Channel
- Pick the platform where you already have the highest engagement (LinkedIn, YouTube, X, etc.).
- Funnel all traffic—emails, social shares—through that single post for maximum algorithm impact.
Mention or Message Influencers
- Research a list of relevant influencers ahead of your launch.
- Tag them or send them direct messages when you go live.
- Even if they don’t respond, the algorithm may push your content to related influencers.
Find a Press Angle & Use PR
- A solid press hook (beyond “look at this video”) can spark media interest.
- Working with a PR professional ensures your press release is compelling and angled for coverage.
Optimize Your YouTube Title & Thumbnail
- Use titles that match what people are searching for—avoid clever or abstract titles no one will type in.
- Thumbnails should feature people or images that reflect the core idea of the video.
- YouTube’s algorithm often rewards strong click-through rates and clear metadata.
Choose Your Launch Day Wisely
- Guy’s rule of thumb is Tuesday—people are settled in from Monday and more likely to engage midweek.
- Avoid launching on days when major news events could overshadow your video.
Encourage Employees & Advocates to Share
- Ask team members and loyal customers to like, comment, and share on launch day.
- Avoid giving them identical copy to post; personalize messages to keep social platforms happy.
The Golden Rule
- Create Something Worth Going Viral
- The best “hack” is genuine, resonant content. If it’s not engaging, none of the above tactics will matter.
- Don’t chase virality—focus on delivering real value and entertainment.
