Much like the laws of physics, video ads are all subject to a handful of immutable laws. In our experience, all successful video ads have followed these laws. Break any one of them, and you set yourself up for failure.
The 7 immutable laws of video ads
- You can't edit a bad idea to be good. And you can't edit a good idea to be bad.
- All videos need to have a distribution strategy and a release plan.
- Subtlety is for amateurs.
- Video is just a medium for a message.
- No one will notice the things you notice.
- The success or failure of your video ad is not based on the production day. It's all what happens on paper beforehand.
- There are no asterisks or pharmaceutical disclaimers at the end of a spot. People will only judge based on what’s on the screen.
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