When it comes to launching an internal initiative, it can be hard to know where to start. The standard intranet article, email blast, or templated PDF attachment are begging to be transformed into something more engaging. And more effective.
Often, internal communications teams don't seriously consider using video or don't think they can justify spending "that kind of money" for something that is "just going internal". External campaigns and initiatives focused on engagement and selling prospects and clients seem to take priority. Perhaps this is because internal videos have a reputation for being long, boring, and...boring.
But internal videos don't have to be dull and ineffective. In fact, they may have the highest potential for success because the target audience is one you know so well — your colleagues. Retaining engaged and happy employees is a major challenge across corporate America. So how can you use video to bring excitement and attention to internal initiatives and audiences?
In this podcast, the Umault team talks internal communications video strategy and the best ways to approach the "internal video" without resorting to executive talking heads reading off of teleprompters. We'll also get into...
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