In Episode #91, Ross is joined by Drew Brucker, AI pioneer and marketing leader.
Drew Brucker is an expert in building AI-driven visual and written identities, helping brands turn AI into a true brand asset that amplifies distinctiveness instead of erasing it. With a background in SaaS marketing and a focus on custom “ghost systems,” he helps companies move from manual execution to strategic curation without losing their creative edge.
Ross and Drew discuss why most brands sound the same when using AI, how to avoid the generic trap, and the importance of front-loading deep context to build systems that protect and amplify what makes your brand unique.
Find show notes and episode highlights at [https://nwrk.co/_]
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