One of the biggest beverage trends of 2021 is the unbelievable growth of ready-to-drink beverages. In 2020, the RTD beverage market revenue increased 40% compared to the year before for a total of $489 million in sales.
It’s an emerging market, and many want a piece of it. To do it, you need to have a good product. A unique one. My guest has just that.
Brandon Schwartz is the co-founder of DRNXMYTH, a company that’s tapping into the premium RTD market. What separates them from the others?
Innovation. They use 100% natural ingredients and their packaging keeps the alcohol and juices separated until the time of consumption.
And although the company was launched only last year, it has already made significant noise in the top-shelf RTD market.
We discuss everything from how his experience in the beauty industry helped him understand the importance of packaging to how the alcohol industry was impacted by the pandemic.
Key Takeaways
Additional Resources
You can get in touch with Brandon Schwartz at brand@drnxmyth.com
Visit the official DRNXMYTH website by clicking here
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