In this episode of BizNinja Entrepreneur Radio, creator of The Jelly Belly®, David Klein is on the show. David Klein loves candy. He loves to create new and fascinating candies and is best known for inventing the gourmet jelly bean we all know and love. Today he talks about being creative and making something unique.
David doesn't really consider himself to be an entrepreneur. If anything, he says he is a creator. He just loves to watch things grow from nothing. His success purely stems from his love for candy and his desire to build and help others do the same.
He started his business in 1976 with just eight hundred dollars. To make the most with little inventory, he made sure to keep the flavors separate to look like he had more than he did. In the early days, he focused on getting as much free publicity as possible. After a few years of great success, he sold his beloved company and looked into other endeavors.
David Klein spent the next couple of decades immersed in the candy industry and helping others build their businesses. His experiences offer great insight into finding new product ideas and developing the mindset of an innovator.
David's newest venture is in the CBD space. He combined his love for candy with CBD's healing properties and is having a great time on that path. Tune into this week's episode to help spark some ideas for your next great product!
Key Takeaways:
Additional Resources
Connect with David through LinkedIn
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