In this episode, Kri Gentile joins us to talk about branding, being a creative, and the importance of having a consistent and meaningful brand as an entrepreneur and business owner.
Kri has always been in the entrepreneurial space. She grew up in a family of wedding photographers and honed her skills at a young age. Once in college, she decided to marry her love of photography with her newfound interest in design.
She is the founder of Kriativ Co, a creative agency that helps business owners, entrepreneurs, coaches, and consultants create brand identities that stand apart. Brand identity is the cornerstone of any business. A strong one efficiently communicates the mission, energy, and core values a company stands for.
To enhance brand awareness, she now spends her days helping others cultivate a culture around their brand. Kri shares the most common mistakes she sees entrepreneurs make and her own experiences starting a company.
Tune in as we uncover the misconceptions she held as an entrepreneur and how she deals with clients objecting to her pricing structure and the mindset required to make it as a business owner.
Key Takeaways
Additional Resources
Find Kri here
You can find the transcripts and more at http://bizninjaradio.com
Be sure to follow me on Instagram @bizninja
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