"Cultivating Success: Sales Strategies for Agribusiness"
Introduction of our esteemed guest, St John Craner, (pronounced SIN JIN) founder of Agrarian, sales coach, author, and speaker in the agricultural domain.
https://www.ruralsalessuccess.com/
https://www.linkedin.com/in/stjohncraner/
Introducing St John Craner,
- his business: Agrarian based in New Zealand
- New Zealand’s most trusted rural sales and marketing training company, dedicated
- exclusively to the business of agribusiness.
- share some strategies, tools, and techniques he teaches on human-centered selling and sale psychology to rural sales teams and managers
- His podcast (48 episodes so far): The Rural Sales Show & he has been featured on many others
- His book: “How To Succeed In Rural Sales”highlighting his diverse roles as founder, author, speaker, and contributor to reputable publications in the agribusiness space.
Who needs sales skills?
- Farmer to landlords
- Farmer to understand sales people
- Direct to consumer
- What else?
The Changing Landscape of Agribusiness Sales
- Discussing the evolving dynamics of agribusiness sales and how it differs from traditional selling methods.
- Exploring St John's emphasis on supporting the buyer's buying process and the importance of speaking the buyer's language.
- Trusted parties rather than a race to the bottom price
Human-Centered Psychology in Sales
- applying human-centered psychology to transform the sales process.
- universal principles that can be applied to sales teams worldwide, emphasizing the significance of understanding and connecting with the buyer on a deeper level.
- Does this work in reverse when connecting with a seller?
- Can we use this as a leg up in negotiations?
Bridging the Sales-Marketing Gap
- What is the gap between sales and marketing in rural companies?
- buyer's buying process versus traditional, self-serving selling techniques.
- Should our listeners be building their own brand?
Learning to Speak the Buyer's Language
- Unpacking the essential skill of learning to speak the buyer's language and its impact on sales success.
- practical tips and techniques for sales professionals in the agribusiness sector.
- Where does one gain perspective?
Winning negotiations
- Is it true to never split the difference?
- Does anchoring work when starting a discussion?
- What are some good tips for our farmers to get better outcomes in negotiations?
Thanks to St John Craner for sharing invaluable insights into sales strategies for agribusiness.
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