Successful Farming - Jessie Scott
Planning, Goal Setting, Meeting Deadlines
Guest: Jessie Scott
Jessie has been part of the SF team for more than 10 years, working across editorial, digital, and digital advertising. She is the 11th Editor-in-Chief of Successful Farming, Dotdash Meredith’s oldest brand, and the first woman to hold the EIC role.
- Who is Dotdash Merideth?
- Largest digital and print publisher in America
- From mobile to magazines, nearly 200 million people trust them to help make decisions, take action, and find inspiration
- Founded in 1902 with Successful Farming
- Ove 40 iconic brands - PEOPLE, Better Homes and Gardens, Verywell, etc.
- Based in NYC and is an operating business of IAC
- Jessie’s Background
- Grew up on a corn, soybean, and cow-calf farm in Marengo, IA, where her parents farm today.
- Graduated from Drake University in Journalism and Mass Communications
- Studied abroad to Australia during Spring 2010 - Writing, History, and Pop Culture
- Accomplishments
- International Federation of Ag Journalists Alltech Young Leader in Agricultural Journalism Award | 2017
- Andy Markwart Horizon Award | 2017
- Ag Communicators Network (ACN) Master Writer Award | 2016
- ACN First Place On-Farm Production Article | 2016
- ACN First Place Technical Feature | 2016
- Planning/Goal Setting/Motivating – How do we get/encourage others to meet our deadlines?
- What steps have you taken to lift your goal setting to the next level?
- What’s the key to go from goal setting to achieving those goals?
- What are your methods for tracking your progress?
- How are you making your goals reachable but yet challenging?
- How did you have the long-term vision and adaptability to persevere during the start of your career?
- What are some key tips that helped navigate life during the harder times?
- As you have journeyed throughout your career, how have you motivated others to support your vision or projects along the way?
- How have you been able to align your team together?
- How do you get them to share your same vision?
- As it relates to farming, what are some keys to ‘motivating” or encouraging hired hands or even 3rd party vendors to complete the expected task on time?
- Do you work with third party contributors that must meet deadlines?
- What’s your passion? What drives you to want more?
- Is this your dream job? Or what is the next step?
- What are you most excited for in the future?
- What did we miss?
- What does success “look” like to you?
- Summary and Challenge
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