Listen

Description

In this episode, we chat with Paul Higgins, a highly respected business coach and entrepreneur who specializes in helping Cloud Consultants scale their businesses. After spending almost two decades leading billion-dollar business units and sales teams for Coca Cola, he knows a thing or two about B2B - and the keys needed to develop and grow businesses. It was a pleasure to chat with him and we know you'll get a lot out of this conversation.

Topics discussed in this episode include:

• Scaling and selling businesses
• B2B and Marketing lessons from Coca Cola.
• The importance of partner relationships
• The rise of Marketing Technology (MarTech)
• The benefits of being a smaller business
• Leveraging partner relationships
• The three biggest problems facing businesses today
• Which Social media platforms in 2022 you should be targeting your marketing efforts towards
• How to leverage LinkedIn for B2B.
• Building authority in your market segment
• Find out in what area most businesses break down.

You can find Paul Higgins at the following links:

https://paulhigginsmentoring.com

Accelerate Sales Podcast - Apple Podcasts

Accelerate Sales Podcast - Spotify

LinkedIn - Paul Higgins Mentoring