Waymaker's Experience Curve is a sense making framework.
A sensemaking framework is simply a framework or window through which we can make sense of what is around us.
The Experience Curve was developed, to help leaders make sense of the organisation around them.
Sadly, in today’s marketplace so many leaders fall under the weight of hyper-fast disruptive change.
Leaders & teams needed a new way of making sense of the situation around them, what improvements are needed and what the most effective course of action will be.
Many frameworks are useful as a drawing or diagram on a whiteboard.
However, in today’s world cloud software accelerates our ability to receive inputs, process data, create outputs and execute with a speed never before available to us in human history.
Waymaker is the software that brings the Experience Curve framework to life and makes it easier for leaders and teams to deliver strategic compounding growth.
View Waymaker's Experience Curve
The six functions every organisation must mature are:
Vision
Solve a problem, set a vision for a better future.
Market
Define market and focus on an ideal customer, building a great reputation.
Strategy
Establish a valuable position in market and defend with long term strategic competitive advantages
Business model
Optimise an innovative business model to create a wonderful value proposition.
Customer experience (sales, marketing and service.)
Deliver an engaging customer experience to find, win and grow a valuable customer base.
Employee experience
Build a winning culture through a high-quality employee experience.
The seventh item on the diagram above is ‘action’.
There is no point being clear on the six functions, or even aligned. If a team cannot effectively execute.
We do that by asking and answering 7 Questions.
The 7 Questions
1. What is our vision, is this driven by our purpose and what’s holding us back from reaching it?
2. What is our market, who is our ideal customer, what do they value and what perceptions do we need to build?
3. What is our strategy, where is our growth focussed and how do we improve our positioning?
4. What is our business model, is it creating value, what metrics tell us this, and what practices improve our value proposition?
5. What is our customer’s experience, how do we acquire, retain and grow customers through our personality and what improvements need to be made?
6. What is our employee’s experience, how do we acquire, retain and grow talent through our principles and what improvements need to be made?
7. What are the one, two, or three things that if delivered in the quarter of half will shift the needle on the business?
Read more here: Waymaker.io
