How do you scale a property management business while maintaining service quality and operational efficiency?
In this episode of the Jake & Gino Podcast, Gino Barbaro sits down with Mike Steward, Vice President of Real Estate Sales at Real Property Management.
With over 18 years of experience across real estate, construction, and property management—and a background as President and COO of a Sotheby’s International Realty franchise—Mike shares proven strategies to help operators grow door count, increase market share, and reduce churn.
This conversation dives deep into the systems, metrics, and leadership principles required to scale a property management company in today’s competitive landscape.
This episode is brought to you by Wheelbarrow Profits
00:00 – Intro
01:20 – Meet Mike Steward
04:10 – From Wine Industry to Property Management
08:30 – Lessons from Sotheby’s Leadership Experience
13:45 – What Separates High-Growth PM Companies
18:20 – Biggest Mistakes in Scaling Door Count
23:10 – Sales in Property Management vs Traditional Real Estate
28:40 – Understanding Churn & Client Experience
33:50 – The Power of In-House Sales Training
38:15 – Key Metrics That Drive Market Share
43:30 – Scaling Without Losing Service Quality
48:10 – Wealth Optimizer Portfolio Explained
54:20 – Using Data to Drive Growth Decisions
59:10 – Prioritizing Sales vs Operations
01:03:30 – Real Case Study & Results
01:08:40 – Final Advice for Scaling in the Next 12 Months
01:12:00 – Closing Thoughts
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About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com.
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