Description

The pandemic prompted many changes. So, OCA commissioned an Environics Research survey last fall to learn how it has affected Ontarians’ attitudes, goals and behaviours about their health care, including chiropractic care. In this episode, we speak with Nancy Gale, OCA’s VP, Strategic Communications and Stakeholder Management who led this project to discuss highlights of this research. Nancy outlines how consumers’ priorities have shifted, what they're willing to invest in their health, why they are seeking chiropractic care, and more.

Topics Covered:

• Purpose of OCA-commissioned fall 2021 Environics Research survey
• Overview of survey audience demographics and timing
• Ontarians' current attitudes toward their health
• How Ontarians are prioritizing time and money for their physical and mental health
• Issues currently prompting Ontarians to seek chiropractic care
• The gap between chiropractors' scope and consumers' perceptions
• How OCA is working to  raise awareness of the breadth of chiropractic care and what members can do
• Ontarians' access to and attitudes about extended health care or employee benefits
• How Ontarians value specific online features in their health care professionals' clinics
• Top opportunities for Ontario chiropractors
• How Ontarians assess their health

Key Links to References/Resources Discussed:

• Circle It Arthritis Campaign (OCA member page)
• Opioid and Pain Reduction Collaborative
• Role of Chiropractic in Opioid Use Reduction

About Nancy Gale:

An award-winning accredited Business Communications (ABC) professional, Nancy is Vice President, Strategic Communications and Stakeholder Management for the Ontario Chiropractic Association (OCA). She has more than 25 years of experience designing and executing measurably successful strategies for public and private sector organizations in Canada.  

Nancy joined the OCA after more than a decade of experience in leadership roles for several public sector health care organizations, including Southlake Regional Health Centre, Mississauga Halton Community Care Access Centre and Trillium Health Centre.